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Here are the digital images for the proposed new logo and slogan. The graphic designer, Ric Suchanek, previously designed the Motion W for the UW. NOTE: I am keeping this post at or near the top for the next week or so. Scroll down for new stuff.
Monday, November 03, 2008
Proposed New Monona Logo and Slogan
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Monona
Here are the digital images for the proposed new logo and slogan. The graphic designer, Ric Suchanek, previously designed the Motion W for the UW. NOTE: I am keeping this post at or near the top for the next week or so. Scroll down for new stuff.
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I have been thinking about this logo:
ReplyDelete1. Will the city be seeking input from the public in a more formal formation than your blog?
(nothing against your blog.)
2. Is the Greener a political statement OR a statement about life in Monona OR where are we going with that one?
3. It seems a tad bit large for envelopes and brochures. Does the thing reduce OK for use in places not as big as the internet?
Henny Penny
Good questions. The logo/slogan are on the agenda for action at the Nov. 3 meeting. Anyone can appear at the meeting, of course, or email/call your alders or mayor, send letters to the editor, but there is no specific plan to get input. That could change, I suppose, if there is enough interest.
ReplyDeleteThe meaning of the slogan is in the mind of the beholder, Greener can be environmental, money (good place to make a living), greenspace, etc.
Yes, it reduces just fine.
I'm having trouble remembering why we need a new logo or motto. Is there something wrong with what we've got? Do other cities change these thing regularly?
ReplyDeleteI'm not really wowed by this one - there is something a bit odd about it . . . that swoop reminds be of hair. Kinda makes me wonder what the other choices looked like
The image is okay, I guess. Definitely an upgrade over the seagull postage stamp Monona currently sports as a logo.
ReplyDeleteBut the slogan? UGH! Sounds like a lame laundry detergent ad. And just how is Monona "bluer" than other places? Is it to do with our collective mental health? Very, very lame.
If its bluer *and* greener, wouldn't it be cyaner? =)
ReplyDeleteThe word 'bluer' somehow jars my mind every time I look at it, but in general, I like it!
I don't think it is much of an improvement over the current logo. The current logo is dated. It looks like it was designed in the 70s. Unfortunately, this new one looks like something of the same vintage. It looks like something created in the 70s. I'd prefer something timeless.
ReplyDeleteIt thought it looked like hair. too. The outline of the trees in the black nd white version will not work well when printed small.
I agree that "bluer" sounds like part of a laundry detergent ad. It's an awkward word that only makes any sense because it follows "greener."
Overall, not exciting, not worth changing, a real disappointment.
How about a "call for entries" from the citizens and art students? Then let the marketing group choose one. Then a professional could make refine it some.
Than whom or what is Monona 'er' than? Brighter colored is salespeak for a commodity to be preferred, a product to be marketed! Public bodies should not be reduced to such 'privatized'i.e. corporatized for profit, for monetary schemes. The public, the people is a moral ideal, not some booster image!
ReplyDeleteSorry, Guilfoil,
ReplyDeleteYou're going to have to enter this century on this one.
If we don't start marketing our community soon, the referendums will be harder, because we won't have enough of a constituency to make a difference......
It looks more like those trees are getting sucked into a sink-hole!
ReplyDelete"How about a "call for entries" from the citizens and art students?..."
ReplyDeleteI totally agree! Excellent idea.
Greener. Bluer. Brighter.
ReplyDeleteWe're environmentally concerned.
We vote Democratic.
We're college educated.
We're better then you!
This might want to be reconsidered.
"We're better then you!"
ReplyDeleteAnd your problem is what?
IMHO, it is called puffery ( a legal term) and it is legal and done all the time.
Henny Penny.
Home to World's Best Eggs
The more I see it, the more it looks like a slug.
ReplyDeleteYeah, Guilfoil needs to take a look at all of the vacancies on Monona Drive. We do need to market the city. Having businesses and people wanting to move to the city makes things better for everyone.
ReplyDeleteI don't think there is anything illegal about it. My concern is adopting a slogan that COULD suggest a political leaning (even VERY stereotypical ones) may have a neutral to negative effect on the goal. For every "blue" family that wants to move to Monona, there might be a "red" family who decides against it.
ReplyDeleteBeing "blue" myself, one might think I would encourage this. But I would hate to see a 80% "blue" Monona, and a 80% "red" Cottage Grove, and I would hate to become the new punching bag on talk radio.
Most importantly, I think the world's biggest problems come from the "with us or against us" mentality, be them political partisanship, or social racism. Of course I don't think a slogan will solve these problems, but it shouldn't perpetuate them either.
A slogan that is more difficult to connect to political views or values would be more welcoming to all people.
I have been purposely keeping out of the discussion so that the focus stays on the logo and slogan.
ReplyDeleteThe words are pretty open-ended and subject to each person's interpretations.
I think it is safe to say that use of 'bluer' was not intended to evoke Monona as a place for Democrats, but rather was meant to focus attention on our proximity to the waters of Lake Monona and the Yahara River. Views of the sky were also mentioned.
I had not thought about the Bluer.
ReplyDeletemmmmm. It could be a problem.
I recall the school board did NOT take people concerns about the other meaning of GDS and people love to use it.
Thinking on it,
Henny Penny
HP,
ReplyDeleteDon't you think once the election passes that the word 'blue' will once again mean the color blue to most people? (And besides Obama is trying to make the red/blue terms somewhat obsolete.)
MR. Doug,
ReplyDeleteMy wife has told me that I agree with you....and i think she is right.
not right, but right.
Henny Penny
Wow - it already looks as dated as the one we have. I strongly object.
ReplyDeleteThe words are OK, but will need to be changed when the next fad come through.
With regards to the logo..Greener, Bluer, Brighter. I just do not see where this fits Monona. As for the greener part, yes, we are active in this area, but 10 years or less down the road, the greener part is going to be for everyone, not just Monona. Greener, for lack of a better word, is just a fad at this time. Like I said, down the road it is going to be commonplace, so I just don't see the practicality in using this for just Monona. Anyone would be able to use that, and I am assuming that we want the new logo to be more specific to our City.
ReplyDeleteI like change, but I also still like the sails. Have you noticed the new Monona State Bank and the sail they have on top of the building. When I see that, I think Monona. Do you think perhaps they used that because of what Monona had prior to this Greener, Bluer, Brighter. Don't know, but I would be willing to place a bet.
Also, just my opinion, I think it would have been nice, if the citizens of Monona would have been able to place some submissions in, just like the State did with the license plates.
I personally like the logo. I also like the tagline. 3 words are an incredible economy for expressing an idea and fit our soundbite world. City of Pride is the antithesis of City without Pride (which noone would assert)and is thus moot and trite. For those who fret over meaning, let it mean the blue of the water and sky and the green of the trees if politics and sustainability are too feather ruffling for their tastes. Brighter can simply be the future we look to as we "Brand" our fair city. "Branding" our city was a conscious decision we made at the municipal level to market Monona to reverse certain demographic trends. We thus vetted and chose a PR firm to do this for us. A logo is integral in branding.Coke has its bottle and Nike has its swoosh. If we want to emphasize the best of Monona and encapsulate our vision for the future with the goal of attracting families with children, we must appeal to them rather than exclusively to ourselves. I think the proposed logo does that.
ReplyDelete