Posts
Without further ado, here is the proposed new city of Monona logo and slogan developed by the city's Marketing Subcommittee chaired by Alder Bob Miller with members Sharon Devenish, Lisa jo VonAllmen, and Jessica Ace under contract with Twist Communications, a company owned by Monona resident Cynthia Everhart. (About Twist)
I hope to have a better image tomorrow.
I think I like it, but am reserving my right to change my mind.
ReplyDeleteHenny Penny
Oh sure, wait for the focus group polling to come in before committing... ;->
ReplyDeleteI like it and will be curious to hear the feedback.
Well, it's a start. I guess a good espoused mission is a start. But what (or who) are greener, bluer, and brighter than?
ReplyDeleteThe logo is fine, I think the motto is a bit cheesy. It sounds corporate, and the selling point of Monona is people, not a product.
ReplyDeleteWhy is no one arguing that brand Monona is not in the public interest? It may serve some in the PR and advertising fields and those seeking celebrity for Monona, but for most of us the concern is for good city services, good schools,and businesses that serve a public interest. More WalMarts and stores rejecting collective bargaining for workers are not good for the public.
ReplyDeleteHow does money spent on 'branding' help the public needs of Mononans? Selling Monona smacks of more corporatism and consumerism...how about some Monona derivatives and hedge funds. Competition with Cottage Grove and Fitchburg? You've got to be kidding!
Dear Mr. Guilfoil,
ReplyDeleteYou have dismissed the answer folks to a problem indiefitied by some people.
If you do not like the answer -what do you suggest????????? Except a Rant about fighting the man..
Oh, but you are so wrong! We are indeed selling a product!
ReplyDeletePeople come and go, as we know all too well. Monona, however is a product. A city by the bay, so to speak. And of course, a bay is a bay by any other name......even if it is SQUAW.
And then there's the all important linkages....after all, we are the most linked suburb of Madison, the holy grail of government and university employment.
Hmm. City services? Unmatched in another community of 8,000 or so. Our own ambulance, police and fire, as well as library (would you want to be Cottage Grove right now? Hell No!) and at least some local schools still on the roster. And to top that, we have our very own annual assessment service, so we can be sure that our tax bills are keeping time with the market on an annual basis, instead of just every five years or so....now THAT'S service!
And then, of course, there is the friendly, welcoming attitude of long-timers like myself!
If that ain't a product, I don't know what is....
If you don't agree, please reply to this post! I'd love to consider your arguments to the contrary. Perhaps it will provide fodder for future budget considerations......
I agree the City has good services, but I don't think "Greener, Bluer, Brighter" touches on this point either. Also, I think the point of the campaign is to promote Monona to young families, and I think "Good Neighbors" sells better then "Yearly Assessment."
ReplyDeleteI guess my point of the corporate nature, is it disconnects from the people. I'm fine with changing the motto, but what I like "City of Pride" is the emotional/personal nature of the word pride. If a City has emotion and life, I'd want to move there.
When I hear "Greener, Bluer, Brighter" I'm reminded of "Little, Yellow, Different" and "Food, Folks, and Fun." I don't want to be promoted the same way as pain relievers or fast food, nor do I think it would be successful.
Monona a Product? I would hope the public, the people of Monona, would cry 'we are not for sale'! The marketeers and corporate interests are to be strictly controlled by the people, the public...not the other way round. City services are not products to be consumed...they are human services for public needs. Keep the markets subservient to the ideals of the people.
ReplyDeleteSchools, Police and Fire Protection, Streets and Sewers should not be 'compared' for celebrity status. Each community strives to have appropriate services.
We suffered enough over the school referendum to add logo competition to the mix.
I think that the new logo is inspiring. I want to live in a community that is and strives to be greener, bluer, brighter.
ReplyDelete